Web Design & Development Guide
Web syndication formats
A typical web feed logo
Web syndication is a form of
syndication in which a section of a
made available for other sites to use. This could be simply by
content so that other people can use it; however, in general, web syndication
refers to making
available from a site in order to provide other people with a summary of the
website's recently added content (for example, the latest news or forum posts).
Large scale web syndication of content started in 2001 when
freely syndicated online browser based interactive games to the masses. Today
many different types of content are syndicated on the Internet. Millions of
online publishers including newspapers, commercial web sites and blogs now
publish their latest news headlines, product offers or blog postings in standard
format news feed.
Syndication benefits both the websites providing information and the websites
displaying it. For the receiving site, content syndication is an effective way
of adding greater depth and immediacy of information to its pages, making it
more attractive to users. For the transmitting site, syndication drives exposure
across numerous online platforms. This generates new traffic for the
transmitting site — making syndication a free and easy form of advertisement.
The prevalence of web syndication is also of note to
online marketers, since web surfers are becoming increasingly wary of providing
personal information for marketing materials (such as signing up for a
newsletter) and expect the ability to subscribe to a feed instead.
Although the format could be anything transported over HTTP, such as HTML or
The two main families of web syndication formats are
Web development software
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